Reimagining the Everyday,
Making Every Day Extraordinary.
Driven by continuous inquiry and execution,
we create better experiences for today.
RODA Company delivers diverse projects grounded in accumulated expertise and industry know-how.
Through cultural content and strategic services, we design and share new experiences that resonate.
From brand launches, conferences, seminars, and workshops to networking events, corporate promotions, and sports events, we deliver differentiated planning, creative direction, and seamless operations—
ensuring your products, ideas, and brand philosophy connect meaningfully with audiences.
Partner with a team of high-caliber cultural creators
who bring your vision to life.
From government initiatives and public cultural festivals to
corporate events, promotions, and integrated project management, we turn ambitious ideas
beyond conventional boundaries into reality.
EVENTS/EXPERIENCES
Event planning, Creative direction, Production,
Marketing communications&Operations management
DESIGN/BRANDING
Brand strategy, Logo&Web design,
Editiorial&Publication design, Spatial design
FILM/ADVERTISING
Video Planning, Production&Editing, Motion graphics
(Corporate films&Viral campaigns)
F&B
Premium dessert Brand
'Paldo Caramel'
Our multidisciplinary experts collaborate seamlessly,
bringing their individual expertise together
to turn ideas into reality.
Co-CEOs Seonhwa Lee, Cindy Shin
Event Planning
We oversee the full lifecycle of cultural projects, including both online and offline events. Aligned with each project’s objectives, we coordinate internal teams and external partners to ensure seamless execution.
Visual Design
We lead visual communication across the full spectrum of cultural projects. Beyond event design,
we execute standalone design projects including logo development, brand identity systems,
and print and digital content.
Motion&Video Design
We plan and produce video content designed for
both digital platforms and on-site environments.
We partner with our clients to achieve their goals
and build lasting relationships based on trust.
Since 2017,
RODA Company has been leading new cultural initiatives.
2025
"Gwangjipsa" Tourism Field Problem-Solving Project
- Naejangsan Service Operation - 2025.11
EVA Air Busan–Taipei inaugural flight Ceremony & Luncheon - 2025.10
Kids Library space at Cheong Wa Dae Sarangchae - 2025.10
Taiwan Tourism Promotion Event in Hwaryeon - 2025.09
Taiwan Tourism Roadshow, Busan - 2025.09
Employee Vacation Support Program Workshop - 2025.09
KICC Mobility Festival Camp Zone - 2025.08
Korea Tourism Data Utilization Case Competition - 2025.07
Taiwan Tourism Promotion Booth at Seoul International Travel Fair - 2025.06
“Bicycle Day” Leisure Tourism Promotion Booth - 2025.05
Taiwan Tourism Roadshow , Seoul - 2025.04
DMZ Travel Promotion Booth at Nae Nara Travel Expo - 2025.03
HACCP Certification - 2025.04
Designed the Spring Photo Zone at Cheong Wa Dae Sarangchae - 2025.03
Registered Food Manufacturing & Processing Business - 2025.01
2024
Headquarters relocated to Yeongdeungpo-gu, Seoul - 2024.12
“Explore Korea by Region” Offline Campaign - 2024.11
Oceano Hotel Grand Opening Ceremony, Haenam - 2024.11
Designed Christmas Season Space at Cheong Wa Dae Sarangchae - 2024.11
Produced Visual Content for Tourism Venture Competition - 2024.10
GOCAF Eco-Friendly Safe Overnight Booth - 2024.10
Taiwan Tourism Roadshow, Busan - 2024.09
Taiwan Tourism Roadshow, Daegu - 2024.09
Produced “Korea Unique Venue” Promotional Video - 2024.08
“K-Tourism Island” Policy Promotion Booth - 2024.08
Employee Vacation Support Program
Workshop & Awards Ceremony - 2024.06
Bicycle Day Tourism Venture Promotion Booth - 2024.04
DMO 1st Council Meeting - 2024.04
“Explore Korea by Region” Travel Subscription Promotion Booth - 2024.03
2023
Launched Paldo Caramel - 2023.12
“Explore Korea by Region” Travel Subscription Promotion Booth - 2023.11
Managed LG PRan Pride Day Event - 2023.10
GOCAF-Linked Leisure Tourism Promotion Booth - 2023.10
“CONNECT with Taiwan” Meetup Day - 2023.09
All That Travel Tourism Playlist Promotion Booth - 2023.08
Opened Shared Cooking Studio “Sparrow Kitchen” Branch - 2023.08
Opened Local Reading & Travel Space “The Leisurely Study” Branch - 2023.07
Headquarters relocated to Mapo-gu, Seoul - 2023.03
2022
Tourism Venture Day: A New Beginning - 2022.12
2nd Korea Tourism Data Lab Best Practice Competition - 2022.11
Excellence Award, Cultural Heritage Utilization Idea Competition - 2022.11
Daegu Airport Branding Event & Hosting Program - 2022.10
KTO Camping Promotion Booth at Jeonnam Camping Expo - 2022.08
Connect with Yanolja - 2022.08
Produced Customized “New Normal” Tourism Promotional Materials
for the North America & Oceania Markets - 2022.07
Arts Organization HR Training & Monitoring Program - 2022.07
Hongik University Campus Town Workshop - 2022.07
Hosted Thai Travel Industry & VIP Delegation for
Daegu International Routes - 2022.06
Employee Vacation Support Program Workshop
& Awards Ceremony - 2022.06
Hongik University Campus Town Talk Concert- 2022.06
Petaplex NFT Exhibition - 2022.06
Opening Ceremony, Daegu Biseulsan Arboretum - 2022.04
Korea Tourism Data Lab Online Event - 2022.04
2022 KICC Duathlon (Jeonnam Motor Festival) - 2022.04
Commercial Revitalization Project, Byeoljang-gil Alley - 2022.03
103rd Anniversary Commemoration of the March 1st Movement - 2022.03
2021
Tourism Site Idea Competition Event - 2021.12
Youth Craft Experience One-Day Class - 2021.12
Employee Vacation Support Program Workshop
& Awards Ceremony - 2021.11
Open Tourist Destinations Site Caravan Ceremony - 2021.11
Nutella SSG Event Customer Service - 2021.11
Pitching Program for Immersive Content Creator
Training Project - 2021.11
Certified as Women-Owned Business - 2021.10
Incorporated as RODA Company Co., Ltd.- 2021.10
Korea Tourism Data Lab Best Practice Competition - 2021.09
Hosted Overseas Korean Food Market Test Event - 2021.07
Organized Open Tourism Promotion Event - 2021.07
Operated Overseas Korean Food Online Market Group - 2021.06
SNS Channels for Gwangju-Jeonnam Branch,
Korea Airports Corporation - 2021.06
50th Anniversary Event of King Muryeong’s Tomb Discovery - 2021.06
Produced Open Tourist Destinations Promotional Video - 2021.05
Certified as Startup Company - 2021.05
Managed KATI Integrated Promotion - 2021.04
Lunar New Year “Agricultural Product
Consumption Coupon” Campaign - 2021.01
Managed Nutella Sales Promotion - 2021.01
2020
Managed Local Food SNS Promotion Event - 2020.12
Produced Local Food Value Promotion Video - 2020.12
Online Korean Agri-Food Tasting Event for Foreign Residents - 2020.12
Wellness Tourism Productization & Safe Travel Monitoring Tour - 2020.11
Chuncheon Mullegil King Canoe Ceremony - 2020.11
“Delicious-K” Campaign - 2020.11
Signed Industry–Academia Cooperation MOU
with Hongik University Family Company - 2020.11
BKF-Linked Second-Half Agricultural Food Online Fair - 2020.10
Open Tourism Promotion Event - 2020.10
Designed Chuncheon Mullegil King Canoe Space - 2020.09
Frontier Incubating Agricultural Food Online Fair - 2020.07
Employee Vacation Support Program Family Day - 2020.07
Developed & Operated Korea Travel Specialist Online Training Program - 2020.04
Kyung Hee University Alumni New Year Gathering - 2020.01
Regional Cultural Half-Price Day Tour,
Employee Vacation Support Program - 2020.01
2019
Geumcheon Forest Small Library Opening Ceremony
& “Forest Santa” Festival - 2019.12
10th Anniversary Themed Travel Promotion,
Employee Vacation Support Program - 2019.10
Organized Hwaseong Youth Village Festival - 2019.10
24th Gangdong Prehistoric Cultural Festival - 2019.10
Hosted Active Senior Product Development Fam Tour & Travel Mart - 2019.06
Kinder Plus Sports Family Run - 2019.05
2nd International Convention in Seoul - 2019.04
Corporate Brochure for Namoo Technology Co., Ltd.- 2019.02
2018
Guro G Festival - 2018
Opening Ceremony of “SakSak Place” at Jamsil Hangang Park - 2018
Fall Travel Week Tongyeong–Geoje Travel Program - 2018.10
Served as Vendor for Ferrero Asia Limited Korea Branch - 2018.02
2017
Founded RODA Company - 2017.01
Reimagining the Everyday, Making Every Day Extraordinary.
Driven by continuous inquiry and execution, we create better experiences for today.
RODA Company delivers diverse projects grounded in accumulated expertise and industry know-how.
Through cultural content and strategic services, we design and share new experiences that resonate.
From brand launches, conferences, seminars, and workshops to networking events, corporate promotions, and sports events, we deliver differentiated planning, creative direction, and seamless operations—ensuring your products, ideas,
and brand philosophy connect meaningfully with audiences.
Partner with a team of high-caliber cultural creators who bring your vision to life.
From government initiatives and public cultural festivals to corporate events,
promotions, and integrated project management,
we turn ambitious ideas beyond conventional boundaries into reality.
EVENTS/EXPERIENCES
DESIGN/BRANDING
FILM/ADVERTISING
F&B
Event planning, Creative direction, Production, Marketing communications
& Operations management
Brand strategy, Logo&Web design, Editiorial&Publication design,
Spatial design
Video planning,
Production&Editing, Motion graphics
(Corporate films&Viral campaigns)
Premium dessert Brand
'Paldo Caramel'
Our multidisciplinary experts collaborate seamlessly,
bringing their individual expertise together to turn ideas into reality.
Co-CEOs Seonhwa Lee, Cindy Shin
A content-Driven Startup Redefining the Everyday
With deep roots in cultural arts and media, the co-founders share a vision of enriching everyday life through meaningful cultural experiences. ···
Economic News (2023.11.08)
A cultural Content Company WIthout Boundaries
By reinterpreting Korean ingredients through a contemporary lens, Paldo Caramel delivers more than flavor—it tells a story.···
Issue Maker (2025.03.06)
From Cultural Content to Premium Dessert Brand
Expanding beyond cultural planning, the co-founders launched Paldo Caramel, broadening the company’s creative and business scope.···
Metro (2025.06.08)
Event Planning
We oversee the full lifecycle of cultural projects, including both online and offline events. Aligned with each project’s objectives, we coordinate internal teams and external partners to ensure seamless execution.
From strategic planning and on-site production to operations and post-event management, we systematically manage every phase to ensure stability, efficiency, and high-quality outcomes. Our event planning team integrates schedule, budget, and content quality control to deliver refined experiences that meet—and exceed—client and audience expectations.
Visual Design
We lead visual communication across the full spectrum of cultural projects.
Beyond event design, we execute standalone design projects including logo development, brand identity systems, and print and digital content.
By deeply understanding each project’s objectives and context, we translate core messages and values into clear, compelling visual language. Involved from the earliest planning stages, we shape design direction and structure to ensure that the final output functions not merely as a deliverable, but as a cohesive communication solution.
Motion&Video Design
We plan and produce video content designed for both digital platforms
and on-site environments.
From brand films, campaigns, and marketing content to large-scale media installations and immersive exhibition visuals, we deliver diverse formats that add narrative depth and vitality to every project.
We partner with our clients to achieve their goals
and build lasting relationships based on trust.
Since 2017,
RODA Company has been leading new cultural initiatives.
2025
2024
"Gwangjipsa" Tourism Field Problem-Solving Project- Naejangsan Service Operation - 2025.11
EVA Air Busan–Taipei inaugural flight Ceremony & Luncheon - 2025.10
Kids Library space at Cheong Wa Dae Sarangchae - 2025.10
Taiwan Tourism Promotion Event in Hwaryeon - 2025.09
Taiwan Tourism Roadshow, Busan - 2025.09
Employee Vacation Support Program Workshop - 2025.09
KICC Mobility Festival Camp Zone - 2025.08
Korea Tourism Data Utilization Case Competition - 2025.07
aiwan Tourism Promotion Booth at Seoul International Travel Fair - 2025.06
“Bicycle Day” Leisure Tourism Promotion Booth - 2025.05
Taiwan Tourism Roadshow, Seoul - 2025.04
DMZ Travel Promotion Booth at Nae Nara Travel Expo - 2025.03
HACCP Certification - 2025.04
Designed the Spring Photo Zone at Cheong Wa Dae Sarangchae - 2025.03
Registered Food Manufacturing & Processing Business - 2025.01
Headquarters relocated to Yeongdeungpo-gu, Seoul - 2024.12
“Explore Korea by Region” Offline Campaign - 2024.11
Oceano Hotel Grand Opening Ceremony, Haenam - 2024.11
Designed Christmas Season Space at Cheong Wa Dae Sarangchae - 2024.11
Produced Visual Content for Tourism Venture Competition - 2024.10
GOCAF Eco-Friendly Safe Overnight Booth - 2024.10
Taiwan Tourism Roadshow, Busan - 2024.09
Taiwan Tourism Roadshow, Daegu - 2024.09
Produced “Korea Unique Venue” Promotional Video - 2024.08
“K-Tourism Island” Policy Promotion Booth - 2024.08
Employee Vacation Support Program Workshop & Awards Ceremony - 2024.06
Bicycle Day Tourism Venture Promotion Booth - 2024.04
DMO 1st Council Meeting - 2024.04
“Explore Korea by Region” Travel Subscription Promotion Booth - 2024.03
2023
2022
Launched Paldo Caramel - 2023.12
“Explore Korea by Region” Travel Subscription Promotion Booth - 2023.11
Managed LG PRan Pride Day Event - 2023.10
GOCAF-Linked Leisure Tourism Promotion Booth - 2023.10
“CONNECT with Taiwan” Meetup Day - 2023.09
All That Travel Tourism Playlist Promotion Booth - 2023.08
Opened Shared Cooking Studio “Sparrow Kitchen” Branch - 2023.08
Opened Local Reading & Travel Space “The Leisurely Study” Branch - 2023.07
Headquarters relocated to Mapo-gu, Seoul - 2023.03
Tourism Venture Day: A New Beginning - 2022.12
2nd Korea Tourism Data Lab Best Practice Competition - 2022.11
Excellence Award, Cultural Heritage Utilization Idea Competition - 2022.11
Daegu Airport Branding Event & Hosting Program - 2022.10
KTO Camping Promotion Booth at Jeonnam Camping Expo - 2022.08
Connect with Yanolja - 2022.08
Produced Customized “New Normal” Tourism Promotional Materials
for the North America & Oceania Markets - 2022.07
Arts Organization HR Training & Monitoring Program - 2022.07
Hongik University Campus Town Workshop - 2022.07
Hosted Thai Travel Industry & VIP Delegation for Daegu International Routes - 2022.06
Employee Vacation Support Program Workshop & Awards Ceremony - 2022.06
Hongik University Campus Town Talk Concert- 2022.06
Petaplex NFT Exhibition - 2022.06
Opening Ceremony, Daegu Biseulsan Arboretum - 2022.04
Korea Tourism Data Lab Online Event - 2022.04
2022 KICC Duathlon (Jeonnam Motor Festival) - 2022.04
Commercial Revitalization Project, Byeoljang-gil Alley - 2022.03
103rd Anniversary Commemoration of the March 1st Movement - 2022.03
2021
2020
Tourism Site Idea Competition Event - 2021.12
Youth Craft Experience One-Day Class - 2021.12
Employee Vacation Support Program Workshop & Awards Ceremony - 2021.11
Open Tourist Destinations Site Caravan Ceremony - 2021.11
Nutella SSG Event Customer Service - 2021.11
Pitching Program for Immersive Content Creator Training Project - 2021.11
Certified as Women-Owned Business - 2021.10
Incorporated as RODA Company Co., Ltd.- 2021.10
Korea Tourism Data Lab Best Practice Competition - 2021.09
Hosted Overseas Korean Food Market Test Event - 2021.07
Organized Open Tourism Promotion Event - 2021.07
Operated Overseas Korean Food Online Market Group - 2021.06
SNS Channels for Gwangju-Jeonnam Branch, Korea Airports Corporation - 2021.06
50th Anniversary Event of King Muryeong’s Tomb Discovery - 2021.06
Produced Open Tourist Destinations Promotional Video - 2021.05
Certified as Startup Company - 2021.05
Managed KATI Integrated Promotion - 2021.04
Lunar New Year “Agricultural Product Consumption Coupon” Campaign - 2021.01
Managed Nutella Sales Promotion - 2021.01
Managed Local Food SNS Promotion Event - 2020.12
Produced Local Food Value Promotion Video - 2020.12
Online Korean Agri-Food Tasting Event for Foreign Residents - 2020.12
Wellness Tourism Productization & Safe Travel Monitoring Tour - 2020.11
Chuncheon Mullegil King Canoe Ceremony - 2020.11
“Delicious-K” Campaign - 2020.11
Signed Industry–Academia Cooperation MOU with Hongik University Family Company - 2020.11
BKF-Linked Second-Half Agricultural Food Online Fair - 2020.10
Open Tourism Promotion Event - 2020.10
Designed Chuncheon Mullegil King Canoe Space - 2020.09
Frontier Incubating Agricultural Food Online Fair - 2020.07
Employee Vacation Support Program Family Day - 2020.07
Developed & Operated Korea Travel Specialist Online Training Program - 2020.04
Kyung Hee University Alumni New Year Gathering - 2020.01
Regional Cultural Half-Price Day Tour, Employee Vacation Support Program - 2020.01
2019
2018
Geumcheon Forest Small Library Opening Ceremony & “Forest Santa” Festival - 2019.12
10th Anniversary Themed Travel Promotion, Employee Vacation Support Program - 2019.10
Organized Hwaseong Youth Village Festival - 2019.10
24th Gangdong Prehistoric Cultural Festival - 2019.10
Hosted Active Senior Product Development Fam Tour & Travel Mart - 2019.06
Kinder Plus Sports Family Run - 2019.05
2nd International Convention in Seoul - 2019.04
Corporate Brochure for Namoo Technology Co., Ltd.- 2019.02
Guro G Festival - 2018
Opening Ceremony of “SakSak Place” at Jamsil Hangang Park - 2018
Fall Travel Week Tongyeong–Geoje Travel Program - 2018.10
Served as Vendor for Ferrero Asia Limited Korea Branch - 2018.02
2017 Founded RODA Company - 2017.01
